Thai Food Express have used what i think is a negative image of Ronald Mcdonalds shoes smoking and by using this image they are saying that they have the hottest fastfood in town which means they are the best but it also works well because Thai food can be very hot. A good use of a double meaning. They have also used the colour scheme for mcdonalds which is a good tactic because nearly everybody or everybody knows Mcdonalds.
Thai Food Express have used what i think is a negative image of Ronald Mcdonalds shoes smoking and by using this image they are saying that they have the hottest fastfood in town which means they are the best but it also works well because Thai food can be very hot. A good use of a double meaning. They have also used the colour scheme for mcdonalds which is a good tactic because nearly everybody or everybody knows Mcdonalds.
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